AmarPrakash Developers desired for a new logo, visual identity and corporate branding guidelines to breathe new life into the good old world of property development. The word 'AMARPRAKASH' is derived from two Sanskrit words 'AMAR' and 'PRAKASH'. Amar means immortality and Prakash (Prakasa in sanskrit) means luminous; shining forth.
The color variants used in the logo of Amarprakash Builders in Chennai are that, radiated from the sun. 'Red' has been given more prominence as it translates daring, dynamic and bold. Red excites, stimulates and creates arousal. In print, red is and aggressive color, whereas it commands attention and action. 'Orange' is vital, energetic and inviting.
The logo represents the company's mission, which is to establish coordination with every client and the community of excellence in the environmental management through a safe, economical, state of the art which ultimately means providing our clients with the best quality products and services. Commitment to safety of every living shall be of utmost importance.
We believe truly that our tag line should depict what we do. We understand your home and work place is your future and we strive hard to turn your dreams into reality through integrity, superior service, innovation, quality and commitment. Hence our tag line "Building your FUTURE".